While revealing unique propositions of its 4G LTE service, Etisalat Nigeria, reputed for innovative and customer-friendly services, has raised the bar in customer centrism as it launches a new application that allows its customers to access all its services and manage their lines from the comfort of their homes, offices and from anywhere in the world.

The app, ‘My Etisalat App’, according to Etisalat Nigeria, was developed and launched in response to the demands of its customers who wanted a one stop shop for quick services delivery.

Speaking at the launch of the App at the company’s head office in Lagos, Otuyemi Otule, Chief Products and Information Officer of Etisalat described the app as a revolutionary solution that makes life simple for the telco’s customers.

“As it is our custom in Etisalat to make life easy, this solution, which is available as an application and also on the web through my.etisalat.com.ng allows our customers to manage their lines, have access to all our products and services without having to memorise any code” he said. Describing technology as enabler, Otule said Etisalat would continue to work to adopt the best technology to deliver convenience and to make life easier for its customers.

He disclosed that consumers can download the my Etisalat app through Android Play Store, Apple Store, Windows Store and even Blackberry World and follow simple steps of creating their account after which they would be able to: Access all services offered by the company; purchase credits; manage their data; browse and select packages, among others. For those who might not be using smartphone, the service is also made available on the web.

Meanwhile, Etisalat has disclosed that the key objective of launching its mobile 4G Long Term Evolution (4G LTE) is to drive the future of technology in Nigeria through the delivery of high speed data and quality voice services that will enable customers on its network to do more.

Vice President, Marketing, Etisalat Nigeria, Adebisi Idowu, who made the disclosure at a recent demo of the 4G LTE service in Lagos, said the Etisalat 4G LTE service is being made available strategically to customers in the Lagos Mainland areas of Yaba, Surulere and Ikeja as they represent the hub and future of technology and economic development for Nigeria. He said the service will be rolled out in more cities across Nigeria soon.

Idowu, speaking with a cross section of Etisalat customers, celebrities, technology journalists and social media influencers, who experienced the Etisalat 4G LTE service first-hand, stated that the telco is more passionate about quality service and innovation. “We are positioning our 4G LTE service as a lifestyle enabler. That is why Etisalat is the only network that does not require a SIM swap before a customer can enjoy 4G connectivity. We want to see and encourage use of our 4G technology to enable our subscribers be all that they can be. Our subscribers are able to do more with this new level of technology. We will not impose features of 4G on our consumers; we want you to tell us what 4G is doing for you. For us, the consumer is the innovator,” he said.

He added that, “There is an increasing number of people trying to get online, get their work done and impact lives and our goal is to enable such people exploit their potential. Etisalat’s strategy is to enable our subscribers compete globally, so we abide by best practices and bring nothing short of international quality service to our customers across Nigeria.”

A cross section of the customers who had first-hand experience of the new 4G LTE service commended Etisalat for its commitment to innovation, quality service and positive customer experience. They included TV personalities – Zainab Balogun, Gideon Okeke and Ill Rhymz as well as James Ademuyiwa, a social media influencer. Gideon in his testimonial said he had experienced Etisalat 4G LTE connectivity at different parts of Lagos, Chevron Drive in Lekki and GRA Ikeja, and the connectivity was fast. “My Etisalat 4G LTE experience was superfast with no buffering,” he said.

Corroborating, Ill Rhymz said: “The Etisalat 4G LTE is brilliant, trust me. Knowing my work online will now be unlimited, is a relief. Imagine streaming online with clients and my audience, live from the studio, without worrying about glitches. That’s the 4G experience; it’s perfect for me. The faster the data is, the better.” On his part, Ademuyiwa said, “I have heard a lot about 4G LTE becoming a regular thing among telcos. Experiencing it finally was really a thoughtful move on Etisalat’s part. For me, I see switching from 3G to 4G LTE as an entrance to the internet of things in Nigeria. We can’t stay on 3G or 3.75G to achieve that. Kudos to Etisalat.”

The Etisalat 4G LTE technology offers subscribers on the Etisalat network increased access to high speed data and quality voice services real time. With the new technology, customers will enjoy efficient broadband internet and uninterrupted connectivity to clearer voice calls, increased access to online streaming and ultra-high definition videos.